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Next Idea acquires WWG Worldwidegames

Looki Playnik
We just heard about next idea GmbH, parent company of the international online games publisher Looki, acquiring wwg worldwidegames GmbH located in Hamburg, Germany. The acquisition includes the portal Playnik.com and their private brands.
The acquisition of this internationally established publisher, enables next idea GmbH to broaden its activities in the online gaming field strategically. Simultaneously wwg will be capable to utilize Looki's distribution channels to create an even stronger awareness in the market for their high-quality games, Rage of Storms (building-strategy game) and Desert Blitz (round-based-strategy game).

Enjoy Games GmbH, who's major share is owned by next idea GmbH, will be responsible for the further development and the support of wwg's games. Furthermore Looki and wwg will interchange their partner network to be capable of placing their titles even more significantly in the markets.

"next idea GmbH consequently continues it's course of growth by taking over wwg and Playnik. The acquired high valued brands as well as the worldwide network of professional partners are a fantastic addition to the existing activities within the Looki Group" explains Andreas Planer, CEO of next idea GmbH.

"wwg and our customers will profit from this take over equally" says Philip Dipner, Managing Director of wwg. "With the new browser games from next idea's portfolio we are capable of providing a broader diversity of titles to our media partners. Our players can take advantage of the enormous upcoming feature updates for our established IPs Desert Blitz and Rage of Storms. The combination of in-game improvements and new titles will help to continue our success."

Among others the wwg was owned by Neuhaus Partners, a venture capital company from Hamburg/Germany, the High-Tech Gründerfonds and T-Venture, the VC branch of Deutsche Telekom AG.

Looki have created great games such as Romadoria:


About next idea GmbH:
The next idea GmbH, with it's headquarters located in Münster/Germany, is a company active in the field of online gaming and online entertainment on a worldwide basis. next idea's subsidiary companies Looki Deutschland GmbH, Looki Publishing GmbH, Looki France S.A.R.L and Blackmoon Games, Inc. are responsible for the promotion and the operation of world-known free-to-play online games in over 50 countries. This includes award winning online games like Empire Universe 2 and Desert Operations. next idea's comprehensive network also includes the established wide coverage entertainment and showcase portal Looki.

About wwg worldwidegames GmbH:
wwg is an internationally established company that acts as independent publisher of browser games for game developers and as content provider for media companies. wwg’s products are free-to-play browser games that monetize via premium accounts and item sales. The browser games are integrated on wwg partner sites and on the company’s show-case platform www.playnik.com. wwg currently publishes top titles including Desert Blitz (round-based-strategy game) and Rage of Storms (building-strategy game).
Written by HollettGaming on the 4/27/2012


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